While the growth of AI and software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of product success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time.

Join this session for an introduction to Profit Stream^® design, an iterative approach to ensuring solution, economic and relationship sustainability. We’ll explore how to shift from ambiguous descriptions of value in user stories and backlog items to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model.

You’ll practice with templates to apply for your solution and have the opportunity to receive a copy of the Software Profit Streams^® book.

Learning Objectives:

• Describe how a business model is a system of interrelated choices that align customer benefits to a solution.
• Apply a technique to analyze and quantify customer benefits.
• Evaluate value exchange options for customers to purchase solutions.
• Identify common pitfalls for pricing software and AI solutions

In summary, attendees will have a cohesive structure for applying systems thinking to business model choices including pricing, packaging, licensing, and customer benefit analysis.